How Product-Market Fit is Crucial to Understanding Your Marketing Strategy In the world of startups and growing businesses, achieving product-market fit (PMF) is often hailed as the ultimate milestone. But beyond just having a product that works, product-market fit serves as the foundation upon which all successful marketing strategies are built. Without it, your marketing […]
The Savannah Bananas: How a Fun-Focused Baseball Team Took Over the Internet and Redefined the Game Using Social Media Marketing In the world of sports, few teams have managed to redefine the game the way the Savannah Bananas have. Since their founding in 2016, the Bananas have transformed from a small baseball team into a […]
Duolingo, the language-learning platform, has become a global sensation—not just because of its educational offerings, but due to its wildly successful social media presence. With over 16 million downloads in early 2024 and a strong, quirky brand identity, Duolingo has captivated audiences across multiple platforms. A large part of this success is due to the […]
For many service-based businesses, especially those who rely on platforms like Google Maps, Apple Maps, or Yelp for customers, the idea of needing a social media presence can seem unnecessary. If your business already has a steady flow of customers from online directories and a solid website, you might wonder: why invest in social media […]
Why “Founder Mode” Is the Mindset Every Startup Founder Should Embrace In the fast-paced world of startups, where scaling quickly can mean the difference between success and failure, one trend has taken center stage in 2024: “Founder Mode.” Originally coined by Paul Graham and Brian Chesky at a recent Y Combinator event, this concept is […]
Putting the customer at the core of your product development ensures relevance and resonance.
Students must be equipped with the skills to navigate the digital world effectively, including using computers.
