Richard Yu
Startup advisor, go-to-market consultant and early-stage investor in San Francisco.
With 15+ years in operational marketing roles, Richard has extensive marketing operations SaaS experience partnering with Fortune 100s like Bank of America, Comcast, State Farm, Verizon, Capital One and Sam's Club to elevate their omni-channel marketing. He has scaled a startup post-sales organization from 15 to 20 people at $1M ARR to 150+ cross-functional collaborators at $20M+ ARR, and today advises pre-seed and seed stage startups on go-to-market strategy while running the Rich Ventures investment arm. Before that he built customer success and solutions engineering at venture-backed software companies: Director of Strategic Account Management at Lob, founding Head of Solutions Engineering at ChartHop and at Naehas, and customer success at LeadIQ. In 2025 he co-founded Equal Parts, a restaurant and cocktail bar in North Beach, where he is Managing Partner for marketing and operations.
Email richard@richventures.io

What Richard Works on With Founders and Owners
Go-to-market strategy
Positioning, pricing, channel selection and launch plans for startups and small businesses.
Marketing operations
Omni-channel marketing operations built inside Fortune 100 programs at Bank of America, Comcast, State Farm, Verizon, Capital One and Sam's Club.
Post-sales and operations
Scaled a startup post-sales organization from 15 to 150+ people and from $1M to $20M+ ARR, then led a $90M+ ARR strategic accounts portfolio at Lob with 0% churn.
Startup advisory
Weekly advisor to pre-seed and seed founders through the Rich Ventures GTM & Operations Plan.
Early-stage investing
Ten portfolio companies across SaaS and xTech, co-invested alongside a16z, Y Combinator, Tiger Global and Paradigm.
Small-business growth
Restaurant, retail and service businesses in the Bay Area, from Google Maps presence to email revenue.
By the Numbers
- years in operational marketing and go-to-market
- 15+
- ARR scaled inside a startup post-sales org
- $1M → $20M+
- portfolio companies across SaaS and xTech
- 10
- assets under management
- $40M+
Operator First, Then Advisor and Investor
Richard's path runs through venture-backed software companies and, since 2025, a restaurant and cocktail bar in North Beach. Follow the day to day on Instagram @richhh90.
Equal Parts
2025 to presentCo-Founder · Managing Partner, Marketing & Operations
Co-founded a tech-forward, 5,000 square foot restaurant and cocktail bar at 478 Green Street in the landmark Old Spaghetti Factory building. Led concept development, fundraising, vendor partnerships and operating systems (OpenTable for reservations and guest profiles, Toast for point of sale and payments), brand and local growth strategy. Opened December 17, 2025 with partners Victor Pichardo and Jacob Cortes. Featured in The Infatuation, SFGATE and The San Francisco Standard.
Rich Ventures
2020 to presentManaging Partner
Founded January 2020 as a boutique consulting and investment firm for go-to-market strategy, product development and business operations. Incubated and launched ventures across SaaS and hospitality, advised 5+ companies across SaaS, services and non-profits, consulted with Fortune 100s including Verizon, State Farm, Capital One and Sam's Club on marketing operations, and runs the investment arm: ten portfolio companies, $40M+ in assets under management, co-invested alongside Andreessen Horowitz, Y Combinator, Tiger Global and Paradigm.
Spotguide
2026 to presentCo-Founder
Social media attribution SaaS (B2B and B2C). Designed and product-manages an app that saves creators' social content to a personalised map, with back-end creator attribution for business owners.
AutoSuite
2024 to 2025Founder & Product Lead
Built and launched a SaaS productivity platform from concept to beta (Laravel, PHP, JavaScript; Google and Microsoft authentication), owning product strategy, UX, customer discovery and go-to-market. Structured a strategic partnership that transferred product ownership with long-term collaboration. A Rich Ventures portfolio company.
Lob
2021 to 2024Director, Strategic Account Management (Customer Success)
Led the enterprise customer success organisation for a $90M+ ARR portfolio of Fortune 100 clients at the direct mail and address verification automation platform. Drove 15% year-over-year growth with 0% churn across strategic accounts and built the onboarding, expansion and retention processes behind it.
Backed by Y Combinator, First Round Capital, Floodgate, Initialized Capital, Polaris Partners
ChartHop
2020 to 2021Founding Head of Solutions Engineering · Manager, Customer Success (Enterprise)
Built the go-to-market infrastructure across pre-sales, implementation and customer success at the people analytics and org chart platform as it grew from under $1M to $6M+ ARR, with 0% churn across the enterprise customer base.
Backed by Andreessen Horowitz, Cowboy Ventures, SemperVirens, Elad Gil, Cox Enterprises, Abstract Ventures
LeadIQ
2019 to 2020Customer Success & Partnerships
Managed the SMB portfolio and its revenue operations with 100% retention at the B2B sales prospecting platform, and built customer journey frameworks with the sales and product teams.
Backed by Cathay Innovation, Eight Roads Ventures, Alumni Ventures, LAUNCH Fund, Draper Associates, Fresco Capital, Strong Ventures
SOAR for Youth
2019 to 2020Director of Programs & Operations
501(c)(3) serving 100+ young people a year. Led operations, academic services, marketing and administration, and built the operating systems and digital infrastructure behind the programs.
Naehas
2013 to 2019Founding Head of Solution Engineering · Manager, Customer Success
Built and led the solutions engineering and customer success functions from inception at the marketing operations and offer management platform for financial services. Managed $7M of enterprise ARR (half of company revenue) with 0% churn, improved campaign performance by 75% and cut operational costs by 40%.
Education
- UCLA Anderson School of Management · Management Acceleration Program
- University of California, Davis · BS, Managerial Economics
Boards and Advisory
- Ove Touch n Go · Advisor and Board of Directors
- Camp Kesem · Advisor (501(c)(3))
Latest Articles by Richard
- Hospitality
Restaurant Operations Software: Building the Equal Parts Stack
November 5, 2026 · 6 min read - Consulting
Consulting Subscription vs. Hourly Consultant: Which Is Right for Your Business?
November 4, 2026 · 3 min read - Go-to-Market
The Go-to-Market Mistakes I See in Almost Every Pre-Seed Deck
November 4, 2026 · 3 min read - Operations
What I Learned Scaling a Startup Post-Sales Org From $1M to $20M+ ARR
November 4, 2026 · 3 min read - Operations
A Weekly Operating Cadence for a Five-Person Company (The 30-Minute Version)
November 4, 2026 · 3 min read - Marketing Strategy
Restaurant Marketing Strategy: What Actually Moved Revenue for San Francisco Restaurants
November 4, 2026 · 3 min read