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Managing Partner · Rich Ventures

Richard Yu

Startup advisor, go-to-market consultant and early-stage investor in San Francisco.

With 15+ years in operational marketing roles, Richard has extensive marketing operations SaaS experience partnering with Fortune 100s like Bank of America, Comcast, State Farm, Verizon, Capital One and Sam's Club to elevate their omni-channel marketing. He has scaled a startup post-sales organization from 15 to 20 people at $1M ARR to 150+ cross-functional collaborators at $20M+ ARR, and today advises pre-seed and seed stage startups on go-to-market strategy while running the Rich Ventures investment arm. Before that he built customer success and solutions engineering at venture-backed software companies: Director of Strategic Account Management at Lob, founding Head of Solutions Engineering at ChartHop and at Naehas, and customer success at LeadIQ. In 2025 he co-founded Equal Parts, a restaurant and cocktail bar in North Beach, where he is Managing Partner for marketing and operations.

Email richard@richventures.io

Richard Yu, Managing Partner of Rich Ventures
Areas of Expertise

What Richard Works on With Founders and Owners

  • Go-to-market strategy

    Positioning, pricing, channel selection and launch plans for startups and small businesses.

  • Marketing operations

    Omni-channel marketing operations built inside Fortune 100 programs at Bank of America, Comcast, State Farm, Verizon, Capital One and Sam's Club.

  • Post-sales and operations

    Scaled a startup post-sales organization from 15 to 150+ people and from $1M to $20M+ ARR, then led a $90M+ ARR strategic accounts portfolio at Lob with 0% churn.

  • Startup advisory

    Weekly advisor to pre-seed and seed founders through the Rich Ventures GTM & Operations Plan.

  • Early-stage investing

    Ten portfolio companies across SaaS and xTech, co-invested alongside a16z, Y Combinator, Tiger Global and Paradigm.

  • Small-business growth

    Restaurant, retail and service businesses in the Bay Area, from Google Maps presence to email revenue.

Track Record

By the Numbers

years in operational marketing and go-to-market
15+
ARR scaled inside a startup post-sales org
$1M → $20M+
portfolio companies across SaaS and xTech
10
assets under management
$40M+
Career

Operator First, Then Advisor and Investor

Richard's path runs through venture-backed software companies and, since 2025, a restaurant and cocktail bar in North Beach. Follow the day to day on Instagram @richhh90.

  1. Equal Parts

    2025 to present

    Co-Founder · Managing Partner, Marketing & Operations

    Co-founded a tech-forward, 5,000 square foot restaurant and cocktail bar at 478 Green Street in the landmark Old Spaghetti Factory building. Led concept development, fundraising, vendor partnerships and operating systems (OpenTable for reservations and guest profiles, Toast for point of sale and payments), brand and local growth strategy. Opened December 17, 2025 with partners Victor Pichardo and Jacob Cortes. Featured in The Infatuation, SFGATE and The San Francisco Standard.

  2. Rich Ventures

    2020 to present

    Managing Partner

    Founded January 2020 as a boutique consulting and investment firm for go-to-market strategy, product development and business operations. Incubated and launched ventures across SaaS and hospitality, advised 5+ companies across SaaS, services and non-profits, consulted with Fortune 100s including Verizon, State Farm, Capital One and Sam's Club on marketing operations, and runs the investment arm: ten portfolio companies, $40M+ in assets under management, co-invested alongside Andreessen Horowitz, Y Combinator, Tiger Global and Paradigm.

  3. Spotguide

    2026 to present

    Co-Founder

    Social media attribution SaaS (B2B and B2C). Designed and product-manages an app that saves creators' social content to a personalised map, with back-end creator attribution for business owners.

  4. AutoSuite

    2024 to 2025

    Founder & Product Lead

    Built and launched a SaaS productivity platform from concept to beta (Laravel, PHP, JavaScript; Google and Microsoft authentication), owning product strategy, UX, customer discovery and go-to-market. Structured a strategic partnership that transferred product ownership with long-term collaboration. A Rich Ventures portfolio company.

  5. Lob

    2021 to 2024

    Director, Strategic Account Management (Customer Success)

    Led the enterprise customer success organisation for a $90M+ ARR portfolio of Fortune 100 clients at the direct mail and address verification automation platform. Drove 15% year-over-year growth with 0% churn across strategic accounts and built the onboarding, expansion and retention processes behind it.

    Backed by Y Combinator, First Round Capital, Floodgate, Initialized Capital, Polaris Partners

  6. ChartHop

    2020 to 2021

    Founding Head of Solutions Engineering · Manager, Customer Success (Enterprise)

    Built the go-to-market infrastructure across pre-sales, implementation and customer success at the people analytics and org chart platform as it grew from under $1M to $6M+ ARR, with 0% churn across the enterprise customer base.

    Backed by Andreessen Horowitz, Cowboy Ventures, SemperVirens, Elad Gil, Cox Enterprises, Abstract Ventures

  7. LeadIQ

    2019 to 2020

    Customer Success & Partnerships

    Managed the SMB portfolio and its revenue operations with 100% retention at the B2B sales prospecting platform, and built customer journey frameworks with the sales and product teams.

    Backed by Cathay Innovation, Eight Roads Ventures, Alumni Ventures, LAUNCH Fund, Draper Associates, Fresco Capital, Strong Ventures

  8. SOAR for Youth

    2019 to 2020

    Director of Programs & Operations

    501(c)(3) serving 100+ young people a year. Led operations, academic services, marketing and administration, and built the operating systems and digital infrastructure behind the programs.

  9. Naehas

    2013 to 2019

    Founding Head of Solution Engineering · Manager, Customer Success

    Built and led the solutions engineering and customer success functions from inception at the marketing operations and offer management platform for financial services. Managed $7M of enterprise ARR (half of company revenue) with 0% churn, improved campaign performance by 75% and cut operational costs by 40%.

Education

  • UCLA Anderson School of Management · Management Acceleration Program
  • University of California, Davis · BS, Managerial Economics

Boards and Advisory

  • Ove Touch n Go · Advisor and Board of Directors
  • Camp Kesem · Advisor (501(c)(3))